Blogs & News

Anyone who has travelled internationally knows the downside of carrying multiple currencies in your wallet. From converting home currency into the foreign one before departure and then converting it back to the home currency upon arrival, you lose at least a few percentage points if not more.

Covid-19, Russia-Ukraine conflict, Sri Lankan crises, deadly heat wave… It seems that it’s now impossible to have a “rest” day when we are not bombarded by the gloom and doom stories happening around us. While we may not realise it but not just the global level issues but even the very local issues seems to now affect us and that too immediately.

I’m planning to phase out my 7-year-old diesel car and buy something new in 2022. As usual, I am spending time looking out for information on new models, new features, safety, service network and fuel economy. As a resident of Delhi NCR I also have to be mindful of the fact that if I buy another diesel vehicle, I can only use it for 10 years after which I need to sell it off and drive it outside the NCR limits. I have heard some Electric Vehicle options as well though not a whole lot.

Marketers, all over the world, generally adopt a short route to gaining product or brand popularity in the market. This usually comes into the picture when there isn’t a good marketing strategy. The quick fix solution proposed in such cases is to pay a celebrity and feature them in your advertising and use them as a celebrity brand ambassador. No doubt, it is an expensive but often an easy solution.