Blogs
When Celebrity Endorsement Goes Wrong
Marketers, all over the world, generally adopt a short route to gaining product or brand popularity in the market. This usually comes into the picture when there isn’t a good mar
Human Resource Outsourcing
In reference to my previous blog pertaining to how Human Relations department can contribute towards Cost Containment, I further believe that the other aspect to control costs for
The Malady of Mistrust
In July 2021, two uncommonly significant things happened. Richard Branson (needs no introduction) along with his crew flew to into space…technically about 50 miles above the eart
Developing Industrial Resilience: To Survive and then To Thrive
Last 1.5 years have not been easy for any industry. Business plans have gone vary, risk mitigation formulas have not proven effective, investment strategies have had to be revamped
Are the Paralympics really Fair & Equal?
From late July till early September 2021, Olympics fever had gripped the world. This included both the traditional Olympics and the Paralympics. In the lead up to the Games, many s
HR Role in Cost Reduction
To some degree, starting a company can be simple. The real challenge is sustaining it. One thing you can do for the well-being of the company is to slash costs and save money. What
The Economics of Global Warming
Climate Change is a topic that needs no introduction. It has been in the news at every level for over two decades now. So much of it has been banded around that most of us (myself
Internationalisation of Indian Taste
I have always felt that the Indian F & B industry is one of the most vibrant industries that has seen remarkable growth in the recent past and continues to expand rapidly. This
Tips to Beat Stress
Stress is a part of day-to-day living. In our daily lives, we are often exposed to situations that produce stress, especially, now when we are facing the adverse situation of the o
Good Solutions for Bad Air
It has become a commonplace to open the morning newspaper and read about all the gloom and doom associated with Corona virus. Just a month ago, Indians (myself included) thought th
Permanent Establishment post Multi-Lateral Instruments
According to Article 5 of Double Taxation Avoidance Agreement (DTAA) and the concepts underpinning Permanent Establishment in India, any profits of an enterprise of one Contracting
Risk Aversion and Internal Legal Audit
Entity ABC allowed its website users to make payments through a payment gateway present on its website, but failed to insulate itself in case of leak in data security of payment ga