When Celebrity Endorsement Goes Wrong

October 10, 2021

Marketers, all over the world, generally adopt a short route to gaining product or brand popularity in the market. This usually comes into the picture when there isn’t a good mar

Human Resource Outsourcing

September 30, 2021

In reference to my previous blog pertaining to how Human Relations department can contribute towards Cost Containment, I further believe that the other aspect to control costs for

The Malady of Mistrust

September 27, 2021

In July 2021, two uncommonly significant things happened. Richard Branson (needs no introduction) along with his crew flew to into space…technically about 50 miles above the eart

Developing Industrial Resilience: To Survive and then To Thrive

September 21, 2021

Last 1.5 years have not been easy for any industry. Business plans have gone vary, risk mitigation formulas have not proven effective, investment strategies have had to be revamped

Are the Paralympics really Fair & Equal?

September 11, 2021

From late July till early September 2021, Olympics fever had gripped the world. This included both the traditional Olympics and the Paralympics. In the lead up to the Games, many s

HR Role in Cost Reduction

June 16, 2021

To some degree, starting a company can be simple. The real challenge is sustaining it. One thing you can do for the well-being of the company is to slash costs and save money. What

The Economics of Global Warming

June 9, 2021

Climate Change is a topic that needs no introduction. It has been in the news at every level for over two decades now. So much of it has been banded around that most of us (myself

Internationalisation of Indian Taste

May 20, 2021

I have always felt that the Indian F & B industry is one of the most vibrant industries that has seen remarkable growth in the recent past and continues to expand rapidly. This

Tips to Beat Stress

May 11, 2021

Stress is a part of day-to-day living. In our daily lives, we are often exposed to situations that produce stress, especially, now when we are facing the adverse situation of the o

Good Solutions for Bad Air

May 11, 2021

It has become a commonplace to open the morning newspaper and read about all the gloom and doom associated with Corona virus. Just a month ago, Indians (myself included) thought th

Permanent Establishment post Multi-Lateral Instruments

March 22, 2021

According to Article 5 of Double Taxation Avoidance Agreement (DTAA) and the concepts underpinning Permanent Establishment in India, any profits of an enterprise of one Contracting

Risk Aversion and Internal Legal Audit

February 10, 2021

Entity ABC allowed its website users to make payments through a payment gateway present on its website, but failed to insulate itself in case of leak in data security of payment ga

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